Abhinav Rathore

I got into digital marketing during an internship — the kind where you're thrown into the deep end and expected to figure it out. What was supposed to be a short stint turned into a career when I realised that paid search actually made sense to me in a way other things didn't.

The reason is simple: performance marketing is honest. You either get the result or you don't. There's no hiding behind vague metrics or "brand awareness." When someone clicks your ad and converts, something actually happened.

Over the past 5+ years, I've managed campaigns for 40+ clients across healthcare, e-commerce, real estate, dental, local services — in India, Canada, UAE, and the US. Some accounts I've managed from day one. Others I inherited with years of history and had to untangle before rebuilding.

What I've learned is that most underperforming campaigns share the same problems: poor account structure, wasted spend on irrelevant terms, and no clear link between ad activity and actual business results. These are fixable problems. That's what I do.

I treat your ad budget like it's my own money. Every campaign decision has a reason behind it, and I explain those reasons in plain language — not marketing jargon. Monthly reports are clear, honest, and tied to the goals we set together at the start.

I work asynchronously well — most of my clients are in different time zones. You'll always know what's happening with your account. If something's wrong, I'll tell you before you notice it yourself.