Abhinav RathoreGoogle and Meta ads for clinics and contractorsMore real leads from the same ad budget.
Most ad accounts count button clicks and page views as leads, so Google goes looking for more people who click, not more people who call. I count only the calls, forms and bookings from people who want to buy, and run your Google and Meta ads for those.
An Edmonton contractor went from 90 to 249 real leads in six months on the same budget. Each one cost CA$34 instead of CA$94.
Free. Read-only access. Written findings in 3 working days. A call only if you want one.
−64%
Cost per real lead, same budget (Edmonton)
1,999
Patient inquiries at CA$24 (rehab)
CA$1.3M+
Ad spend a year
80+
Accounts run
2.8×
More leads, same budget
CA$24
Per patient inquiry
Start where you are
Case studies
Two accounts, with the
real numbers
-64%
Cost per lead
Edmonton renovation contractor: CA$94 to CA$34 per lead, same budget
This contractor was paying CA$94 for every real lead. We kept the budget the same, paused the ad groups that never produced a call, added Performance Max and cut the searches that were wasting money. By mid-2026 it was bringing in 2.8 times the leads at CA$34 each, even though Google's own report claimed CA$14.79.
CA$24
Cost per inquiry
Addiction and mental health facility: 1,999 patient inquiries at CA$24 each
The account came to us spending about CA$22k a quarter, and its tracking had logged 57 conversions in two and a half years. Nobody could tell which ads brought in patients. We rebuilt the call and form tracking, sorted the campaigns by what people were actually looking for, and kept every ad inside Google's healthcare rules. From January to August 2026 it brought in 1,999 patient inquiries at CA$24.01 each.
What Google reported vs what came in
Google said CA$14.79 a lead. A real lead cost CA$34.
This is the Edmonton contractor's real account, segmented by what each “conversion” actually was. Store visits, email clicks and button taps made up more than half. The account still did well: 2.8 times the real leads on the same budget. But the dashboard was flattering it by more than double.
The free audit
What you actually get
Most free audits are a sales call with a PDF attached. This one is the same work I'd do on day one if you hired me.
Request the audit- 1
Send me the account
Your website and read-only access to Google Ads. Read-only means I can look but can't change anything.
- 2
I go through it
Tracking first, then search terms, structure, budget split, ads and landing pages. In healthcare, policy status too.
- 3
You get the three biggest leaks
Within 3 working days: a short screen recording and a written list, in plain English, in the order I'd fix them.
- 4
You keep it
Fix it yourself, hand it to your current agency, or ask me to do it. There's no pitch unless you ask for one.
How I work
The same four steps, in the same order, every time.
Most accounts I open have the same problems: tracking that counts the wrong things, money going to searches that never turn into customers, and one campaign trying to do everything. This is the order I fix them in.
Check the tracking
I look at what your account counts as a conversion. Usually some of it isn't a lead at all. I fix that first, so the numbers mean something. Where your records allow, I also tell Google and Meta which leads became customers, so they look for more people like them.
Cut the waste
Then the search terms. People looking for jobs, DIY tips or free advice get blocked. Campaigns get split by service and city so the budget goes where the bookings are.
Test
New ads, new landing page versions, one change at a time. Google's bidding works better once it is learning from real leads, so results usually settle in 6 to 8 weeks.
Then spend more
Only when the cost per lead holds steady do we raise the budget. Every week I keep cleaning search terms and moving money to what is working.
Prices
Flat fees. Never a percentage of spend.
Account audit
Free
Recording + written top 3 leaks in 3 working days
Tracking rebuild
From US$600
Fixed price. Google + Meta from US$950
Management
From US$750/mo
One platform. Google + Meta from US$1,200
White-label
From US$450
Per account, per platform, per month
Prices in USD. Canadian clients are invoiced the CAD equivalent. Month to month.
Fit
Who I'm a good fit for, and who I'm not
Good fit
- Clinics, dental offices, rehab and other healthcare
- Contractors and home services
- Local businesses that sell by phone, form or booking
- Spending roughly $1,000 to $15,000 a month on ads (CAD or USD)
- You want to know what a real lead costs
Probably not a fit
- Spending under $1,000 a month (there isn't enough data yet)
- You want guaranteed lead numbers (nobody controls the auction)
- You want to pay a percentage of ad spend (I charge a flat fee)
- You just need someone to boost Instagram posts
About
I'm online
when you are.
I work Canadian business hours. By the time a clinic in Ontario opens its doors, I've already gone through its search terms, blocked searches from job seekers and DIY-ers, and checked yesterday's calls. 80+ accounts, and one question I keep asking: what did this dollar actually buy?
The accounts range from a local clinic spending CA$1,500 a month to a contractor spending over CA$13,000. Big or small, I start the same way: check what the tracking is counting, then fix that before anything else.
Read the whole storyReal leads only
I report what a call, form or booking cost you. Impressions and clicks aren't in the report.
Tracking first
Before I change a single bid, I check what your account is counting as a conversion.
You talk to me
No account manager in between. The person you email is the person working in your account.
Your account stays yours
You own it, you can see every change, and you can remove my access any day.
Questions
What people ask before they hire me
How much does it cost?+
The audit is free. Tracking rebuilds start at US$600, fixed price. Management starts at US$750 a month for one platform, or US$1,200 for Google and Meta together. White-label for agencies starts at US$450 per account. Never a percentage of your ad spend.
Why hire someone in India?+
You get someone who has run 80+ Canadian accounts, for less than a local agency charges for a junior. I work Canadian business hours, so I'm online while you are, and you talk to the person doing the work.
I already have an agency. Why would I switch?+
You don't have to. Start with the free audit and hand the list to your agency if you like. If what they report as leads turns out to be real calls and forms, keep them. If it doesn't, you'll know exactly what to ask them, or me, to fix.
Do I sign a long contract?+
No. There's no lock-in. If it isn't working for you, you can stop at the end of any month.
Who owns the account?+
You do. The Google Ads account, GA4, Tag Manager and call tracking stay in your name. I work with manager access, and you can remove it any day.
Do you guarantee results?+
No, and be careful with anyone who does. Nobody controls the auction. What I do guarantee is that you'll always know what a real lead cost and what I changed.
How soon will I see a difference?+
Tracking fixes show up in the numbers within days. Cost per lead usually settles in 6 to 8 weeks, once Google's bidding is learning from real leads.
Free audit
Want to know what your ad budget is really buying?
Send me the account and I'll send back the three biggest leaks, in plain English. Prefer to talk? Book 30 minutes and I'll walk you through them on the call. You keep the list either way.
Based in Delhi · Most clients in Canada · US and UAE businesses welcome