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Thoughts on
paid media

Not a content strategy. Just things I've learned managing real campaigns — written so they're actually useful.

Google AdsCPAOptimisation

Why Your Google Ads CPA Is Too High (And What To Do About It)

High cost-per-acquisition on Google Ads usually comes from the same set of fixable problems. Here's how to diagnose and fix them systematically.

September 1, 20266 min read
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