Clinics and treatment centres

Google Ads for clinics, counted in patients, not clicks.

Dental offices, physio and chiro clinics, hearing clinics and addiction treatment centres. I've run Google Ads for this kind of clinic across Canada since 2023, and the first thing I check is always the same: what the account is counting as a patient.

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In 30 seconds

I'm Abhinav Rathore. I run Google Ads for Canadian clinics and treatment centres, and I rebuild tracking so Google's bidding learns from real calls, forms and bookings. One addiction and mental health facility went from 57 recorded conversions in two and a half years to 1,999 patient inquiries at CA$24 each (Jan to Aug 2026). Management starts at US$750 a month.

Updated November 2026 · Abhinav Rathore

1,999

Patient inquiries at CA$24 (rehab, Jan to Aug 2026)

57

Conversions recorded in 2.5 years before the rebuild

80+

Canadian accounts run since 2023

CA$1.3M

About this much ad spend a year

What goes wrong in clinic accounts

  • People reading about symptoms cost as much as people looking for treatment ("what is PTSD" vs "PTSD treatment centre").
  • Clicks on the phone number counted as calls, so the account looks busy and the phone doesn't ring.
  • One campaign for every service, so implants and cleanings share a budget and a cost per lead that fits neither.
  • Ads quietly limited by Google's healthcare policy. Nobody gets an email, the ads just stop showing.

How I work on a clinic account

  1. 1

    Tracking first

    Calls from ads with a minimum length, real form submits, online bookings. Page views and button clicks come out of the bidding.

  2. 2

    Split by service

    Each treatment gets its own campaign and budget, so a high-value service isn't starved by a cheap one.

  3. 3

    Treatment searches in, symptom reading out

    I go through the search terms line by line and block the research and job-seeker traffic.

  4. 4

    Policy checked every week

    Healthcare and medicines policy, and certification where it's needed, so ads stay eligible.

Addiction treatment centres in Canada

Since March 2025, Google allows addiction treatment ads in Canada only from LegitScript-certified providers. I've run Google Ads for a Canadian addiction and mental health facility under these rules, including the tracking rebuild in the case study below. If you're certified, or getting certified, I can tell you what's allowed and what will get your ads limited.

Proof

1,999 patient inquiries at CA$24

Addiction and mental health facility, Canada. Tracking rebuilt at handover, campaigns sorted by treatment intent, every ad kept inside policy.

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Check your own numbers

A quick calculator: what your clinic is really paying per patient inquiry.

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Price

From US$750 a month

Free audit first. Tracking rebuild from US$600, fixed price. Month to month. The account stays in your clinic's name.

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Questions

Do you work with dental clinics?+

Yes. Dental offices are part of the 80+ Canadian accounts I've run. I don't have a dental case study published yet, so judge me on the audit: it's free and you keep it.

Is healthcare advertising allowed on Google?+

Yes, within Google's healthcare and medicines policy. Some areas, like addiction treatment and certain medications, need certification first.

Can you track booked appointments, not just calls?+

Often, yes. If your booking system can report back, or you can export which inquiries booked, I set up offline conversion imports so Google learns from bookings.

Is patient data shared with Google?+

No patient health details go to Google. Only what's needed to match an ad click to an inquiry, and nothing that describes a condition.