Case Studies
Real campaigns.
Real results.
Everything here is based on actual campaign data — no fake numbers, no inflated claims. Client names are anonymised, but the results are real.
$94 → $34 Per Lead at the Same Budget — Edmonton Renovation Contractor
A renovation contractor in Edmonton was paying CA$94 for every real lead. Without raising the budget, the account was restructured: underperforming ad groups paused, Performance Max launched with a full set of assets, and wasted searches cut. Six months later it was producing 2.8× the leads at CA$34 each.
-64%
Cost per lead
2.8×
Real leads
Same
Ad spend
From CA$197 to CA$80 Per Lead — Premium Addiction Recovery & Mental Health Facility
One service line was bleeding at a $197.20 cost-per-lead. The problem wasn't the budget — it was that informational searches were flooding in and burning every dollar. I restructured the account around clinical intent, navigated Google's strict healthcare policies, and drove 1,999 high-ticket patient inquiries at a $24.01 blended CPA.
-59%
PTSD CPA Reduction
1,999
Total Patient Inquiries
CA$24.01
Blended Account CPA
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